Zero to Authentic:
A Step-by-Step Course to Building (Inclusive) Movements
Disclaimer: Some assembly required. Bring a big heart.
A 4 week immersive community-building accelerator by community-building expert Andrea Guendelman, creator of social impact movements such as Wallbreakers (20k underrepresented software engineers, 10 company partners and growing), BeVisibleLatinx (15k Latinx and Black students and professionals), Common PItch Chile (10k participants and 1mm in funding created in 3 months) and MyInnerGoddess ( 20k women of color spiritual community)
In this course, Andrea has identified and developed a set of skills for building online (and in-person) communities and movements. This is an art and a science cultivated by extensive training and experience that can be studied and replicated to make change in society.
Andrea has spent the last 10 years developing a track record in creating large diverse communities that have:
A positive impact on society
collectively received millions of dollars in funding
been sponsored by some of the largest and the most cutting-edge tech companies
A "movement" is an organized effort by a group of people to achieve change that benefits a community or society.
Movements can and should be monetized to succeed. The monetization flow can come from outside the community such as a sponsorship by a company or foundation (sponsored movement) or a subscription fee to access the community (marketplace) or a membership fee from the engaged members of your community.
Who is this course for?
Creators and thought leaders looking to build or grow a community or movement.
Cultural mavens, social activists, strategists and communicators who believe business can and should be a platform for positive change.
Companies —from Fortune 500 firms to startups — looking to build or grow a marketplace or membership site via an authentic community.
Social Change Activists Looking to Lead a Movement
IF YOU IDENTIFY WITH THIS VIDEO, THIS COURSE IS FOR YOU!
This is what WAS ACTUALLY done:
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Wallbreakers
A community and marketplace of over 15k software engineers from underrepresented backgrounds (including Latinx, African-American, and others) with companies hungry for tech talent and looking to build inclusive teams.
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BevisibleLatinx
LinkedIn style online community for Latinx college students and professionals. 15k members. Read More…
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BeWoke SF
Andrea created a new career fair concept for diversity recruiting with an immersive brand experience, music, and food. Sponsored by Tinder, Pixar, LucasFilm, Google, Youtube, Spotify, Adobe, Williams Sonoma, and Airbnb. Sold out attendance. Read More…
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Technolochicas
Community for middle school Latinas to encourage them to pursue educational and career opportunities in STEM. Partnership between National Center for Women in Technology and the Televisa Foundation. The campaign is in its fourth year.
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Common Pitch Chile
Urban festival in Santiago Chile modeled after SXSW celebrating social entrepreneurship. Featured Al Gore. Musical acts included Devendra Banhart and Devotchka. 10k attendees.
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My Inner Goddess
Membership site for 20k women of color seeking community focused on spirituality. Founded during the pandemic.
Curriculum
BUILD A MOVEMENT
(Total Time: 50 HOURS)
(Immersive community-building experience)
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1 - Create It
You Have What It Takes to Build a Movement: Examine and rewrite the limiting beliefs and the mindset mistakes that have many people paralyzed from making a change in society
Initial validation of the problem you are trying to solve: Build clarity on why you are creating a movement
Define a strategy: Understand who are the stakeholders of the movement, and how you will communicate and enroll them going forward.
Branding your movement: create the branding guidelines to start delivering your message
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2 - Enroll Them
Learn the methodology to enroll your core community: engaging the first 10, 20 and 50 members of the community is an art and can be done following a very concrete method.
Design your first community event Once you have enrolled in our core community, you are ready to launch your first community event and enroll hundreds or thousands.
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3 - Market It
Select a methodology to engage your community
The benefits of email lists, social media and paid media
Find press opportunities and speaking engagement opportunities
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4 - Finance It
Define Your Business Model: Will this be a movement sponsored by a corporation or foundation, a marketplace with a subscription fee or a membership site.
Define The Pricing: A well priced solution is essential to the sustainability of the movement.
After this course, you will have the tools and frameworks to launch your own movement to make change.
Learn with a comprehensive curriculum Cohort-based Courses
A New Type of Online Course
Active Learning, not Passive Watching
You’ll actively brainstorm and plan customer research for your product, business or ideaLearn with a Cohort of Peers
You’ll learn with other customer-driven builders and support each other throughout the processAccountability and Feedback
You’ll share your work get feedback from Sara
Be the first to know when the next cohort launches!
Join the waitlist to be notified of upcoming cohorts.
Frequently Asked Questions:
Will you teach live lessons?
Yes, I will teach four live lessons. Plus, I will hold office hours and we'll engage in a Slack community.
Do I need to attend every session live?
You’ll get the most out of the course if you attend the sessions live. We’ll spend a lot of time workshopping and giving feedback. But if you need to miss some, all classes are recorded and can be accessed at any time.